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745 Earlham Street, Pasadena, California State 91101
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Direct Imagination is a multidisciplinary design business founded by Cha-Rie, a talented architect and artist with a passion for history and craftsmanship. With over 20 years of experience in architecture and a background in drawing and design, Cha-Rie has established herself as a versatile designer with a keen eye for detail. Together with collaborators Bruce and Steve Hubbard, Direct Imagination ventured into computer technology during the Tech Boom years, producing acclaimed CDROMs of classic 19th Century design books.

Cha-Rie’s expertise extends beyond architecture to traditional hand crafting, particularly in the Arts and Crafts Movement. Her portfolio includes intricately designed Craftsman tiles and original bas relief murals, showcasing her unique artistic vision. Additionally, her proficiency in glasswork has earned her recognition through public art projects and a diverse range of glass art creations, from jewelry to architectural installations.

Bruce, a Renaissance man with a background in molecular biology and expert systems design, complements Cha-Rie’s artistic talents with his innovative approach to technology and publishing. His contributions to Direct Imagination include pioneering image processing software and utilizing Adobe Acrobat in creative ways. With a deep interest in the intersection of science and art, Bruce’s exploration of glass art reflects his ongoing fascination with merging traditional materials with contemporary artistic techniques.